Sunday, April 8, 2012

Papa Johns looking to cash in on what may be a new holiday tradition

Roses are red, violets are blue, chocolates are great but a heart-shaped pizza says, �I love you�. And nobody knows this better than Papa John’s (NASDAQ:PZZA). From now until Valentine�s Day, couples can romance each other with this nationwide campaign that sold over 60,000 heart-shaped pizzas last year.
Valentine�s Day is traditionally one of the busiest days for restaurants, so the minds at Papa John�s figured the need for lovers to heat things up on their plates must be commensurate with their need to heat things up in other places. With a 230% increase in Google (NASDAQ:GOOG) searches for “heart-shaped pizzas” since January, restaurant pasta fazool may just be eschewed for a romantic pizza pie in years to come.
That�s amore!
– Andrew Lander, InvestorPlace @andrewlander
For the full story, read the Papa John�s press release and check out CNN Money.